YULA Energy Drinks - 只有衝過,先等於活過

The campaign is inspired by the word "社畜". Which is a self-deprecating term for officer at the bottom of Japanese companies.It is generally used from ridicule that he/she will give up the the dignity of being a human.​

 

The animation is trying to express that people drink energy drinks, break through human limits, and break through their own original limitations.​

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The coloring of the characters is out of bounds, and doesn't emphasize the light and the shadow and the contours of the characters.