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Mentholatum
“ Some little moments in daily life, which probably are some unintentional acts by others, can make your day and you will still remember it after a long time. ”
Little kindness can go a long way - 小小善意 可以曼延
TVC
Little Kindness:
Process of extending the good-willing but not just present it in a physical way, use sticker as a symbol of kindness
Poster
Tone and Manner: Caring and warming
On removable part ‘一點心意 陪你走得更遠’
Meaning: The Mentholatum product is a little kindness that can go a long way with you
Call for action
Encourage people to choose one for a cozy surprise
Social Media
Promotion.
Showing how the customers can use the product and
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